I am hugely inspired by many great engineers, designers, and entrepreneurs - in no particular order - and probably last on the score for originality - Steve Jobs, Elon Musk, Reed Hastings, Jeff Bezos, Marc Benioff are among the top of the list.

BTW - if you're looking for my book: Beyond All Clouds.

And what a great campaign they ran! No Software, haha!

And what a great campaign they ran! No Software, haha!

Behind the Cloud, the book written by Marc Benioff himself on how he built Salesforce is such a great read, it is entertaining and instructive, and it comes from the horse's mouth. Thank you Marc, if I had my pick of the world, I would have you as my mentor. 🙏🏽

BTW if you have not read about the No Software campaign, read it now.

While Awake is setting out to build a new universal sales force, we can only do it by standing on the shoulders of giants. Read Behind the Cloud [ebook] today! Or get a physical copy:

Behind the Cloud: The Untold Story of How Salesforce.com Went from Idea to Billion-Dollar Company-And Revolutionized an Industry a book by Marc Benioff and Carlye Adler

After you read Behind the Cloud, you'll appreciate Beyond All Clouds more. I think! 🤓


An Awake Ink Publication | Because Platforms are Eating Software | beyond@awake.vc

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